CÎROC ULTRA PREMIUM

09/07/2010
THE DIDDY DRINK

Watch Diddy make his classic CÎROC cocktail, “The Diddy”! MORE
09/01/2010
BEHIND THE SCENES

You've seen Smooth Off! Now check out what went on Behind the Scenes! MORE
08/23/2010
SMOOTH OFF!

Today the makers of CÎROC Ultra Premium vodka will debut their ‘Perfectly Smooth’ ad campaign featuring Sean “Diddy” Combs and a surprise, up-and-coming comedian. Check out the video!
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07/07/2010
SAFE RIDES

Being Smooth isn’t just about how you arrive, it is how you leave too! Ride home safely by texting DRIVESAFE to 44264 MORE
06/30/2010
SMOOTH TALK

Diddy teaches us how to be Smooth MORE
04/02/2010
'O LET'S DO IT' REMIX

Check out the video for 'O Let's Do It' Remix MORE
03/30/2010
HELLO GOOD MORNING

Check out Diddy-Dirty Money’s Hot New Single Hello Good Morning MORE